Marketing, engineering, and AI

I am a marketer by trade, but I have always felt that our tools never caught up with how the world was changing.

We now work in a world where AI is not an add-on. Agents read our data, trigger our workflows, and increasingly make decisions before we even log in. Yet most marketing stacks are still built only for human clicks and dashboards. We started Hibi to fix this.

The Mission: Engineer Your Workflow

At Hibi, we are building the programmable layer for AI-native marketing.

Modern marketing teams need a composable stack where they can design, ship, and evolve their own agents, not wait on someone else’s roadmap. Instead of monolithic tools, you get building blocks you can connect, customize, and reuse across brands, markets, and channels: from performance agents that scan your Google Ads and Meta accounts every morning and flag issues, to creative agents that turn winning assets into on-brand variants, to market-intel agents that keep a live workbook of competitor ads and landing pages.

Every surface in Hibi is designed for both humans and agents. That is why all your data lives in a workbook format: a shared interface that agents can read, enrich, and act on, while humans still have a clear, familiar view.

Why Hibi

AI-native, by design

We did not bolt AI onto a legacy platform. Hibi is built on agents that understand marketing context, from performance signals to creative patterns. You bring your own prompts, context, and constraints, whether that is your brand guidelines, budget rules, geo priorities, or internal definitions of success. The agent does the repetitive work while you stay in control of the strategy.

Composable agents you can build yourself

With Hibi, you can design agents the way engineers design services: choose the data sources, define the queries, write the prompts, and specify the actions. Whether you want an agent that debugs campaign performance, one that generates new creatives, or one that monitors competitors, you can build, test, and iterate on them yourself.

Transparent, usage-based economics

I have a genuine dislike for black-box pricing. You should not pay for seats you do not use or features you do not touch. Hibi operates on a transparent, credit-based model: you pay for the alerts you trigger, the data you enrich, and the assets you generate. Your cost scales with actual usage, not headcount.

What's next

We are building for teams who want their marketing stack to feel like a modern developer stack: composable, scriptable, and customizable.

In Hibi, your recurring workflows will live as reusable templates. You will be able to trigger them from where your team already works, like Slack, and have agents fetch data, run analysis, generate assets, and close the loop without opening a dashboard.

Our goal with Hibi is to enable every marketer, become a marketing engineer.