Generating ad creatives at scale with AI in <30 seconds in sheets

TLDR;

Use Hibi to generate on-brand creative variants from sheets itself. Bring campaign data, competitive inspiration, and brand guardrails into a single workbook. Produce variants, adapt for each platform, review, and publish without leaving your sheet.

• Who it’s for: Growth and performance marketers, creative teams, agencies

• What you’ll build: A sheet-driven creative generator with traceability

• Outcome: 10x faster production, higher testing velocity, consistent brand quality

  
  

The problem

Even though, AI tools like Nanobanana have made like 2-3x easier, they still are point solutions which need manual context and prompting. They sit outside your sheet and workflow and lack context across platforms, CRM, and competitive signals. It’s hard to adhere to brand design guidelines, and maintain version control. You still move content between tools. Reviews happen in chats or docs with no audit trail.

You’ll avoid

• Supplying prompts and context by hand

• Lack of automated context

• Generic, off‑brand outputs without guardrails

• Manual copy‑paste and no traceability

• Manual resizing winners across platforms

• Translating ad copies across different geographies

  
  

The Hibi approach

Connect sources once, standardize fields, and work in one workbook / sheet. Use templates and prompts in your sheet to generate creative variants. Adapt for platform specs and publish from the same place. Close the loop with performance.

What you need:

• Access: Meta, Google, LinkedIn, TikTok ad accounts. Whichever campaign’s ads you want to modify.

• Workspace: A Hibi project with a creative workbook and connectors enabled

  
  

Steps

1. Connect your ad platforms

   • Connect your ad accounts (Meta, Google, LinkedIn, TikTok).

   • Hibi authenticates and prepares your workbook.

2. Auto‑pull campaign context and inspiration

   • Hibi pulls relevant campaign data and ad details into your workbook.

   • Competitive inspirations, market signals, and trends are available from Hibi’s library.

3. Extract creative components from your ads

   • From your ad details, Hibi extracts title, subtitle, CTA, image, background, and other on‑brand fields into columns.

4. Generate alternate components with AI

   • Based on campaign data and market insights, Hibi suggests alternate titles, subtitles, CTAs, images, and more.

   • You can supply your own prompt and choose your model if you prefer.

   • You can also localise these ads across geographies

   • You can also resize these ads across ad platform specifications

5. Publish to a new campaign

   • Each component is a column. Review, tweak, and when ready, click Create to produce a new ad creative.

   • When you’re ready, click Publish to set up a new campaign with your new creatives. Status and links are tracked in the sheet.

6. Close the loop with performance

   • Set alerts on creative themes and outcomes. When performance shifts, highlight variants to scale or retire. Feed learnings back into templates.

     
     

What you built

• A creative generator tied to live campaign context

• A review and approval workflow inside your sheet

• A spec-aware export and publish process

• A feedback loop that drives the next round

  
  

Next up

• Unify ad platform data in one workbook

• Set alerts on Slack and Gmail for custom metrics

• L0 → L2 insights across your paid channels

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