L0, L1, L2 Insights: the when, what, and why of your ad campaign performances

TLDR;

Use Hibi to monitor and investigate campaign changes across platforms in one workbook and understand why. You’ll detect when something shifts (L0), find what and where it changed (L1), and understand likely reasons why (L2). The agentic workflow scales to large datasets without manual stitching and also holds competitive context, market signals, and trends.

• Who it’s for: performance marketers, growth leads, and agency analysts

• What you’ll build: an L0→L1→L2 insights playbook inside a Hibi sheet with saved views, alerts, and our agent’s RCA

• Outcome: faster detection and clear next actions across platforms

  
  

The problem

Most AI agents for performance marketing analyze a narrow slice of data and produce surface‑level insights. They lack cross‑platform, CRM, creative, audience, competitive, and market context, so recommendations miss what actually drives performance.

You’ll avoid

• Surface-level insights without cross-platform data and CRM, creative, audience, competitive, and market context

• Building multiple pivot tables across hundreds of tabs on numerous excel sheets

• Looking at static graphs, which are rigid, don’t customise and can’t add custom metrics

• Answers from agents which don’t show thinking, data they scanned, and cite sources

• Agents which don’t inculcate your custom prompts and business context

  
  

The Hibi approach

Connect sources once, standardize metrics, and work inside a single workbook. Hibi’s agents operate across your unified workbook (see the unify guide), and match it with competitive intelligence, market signals, and trends. The L0→L1→L2 flow pairs saved views, custom metrics, and AI assistance to answer when, what, where, and why with full context.

What you need

• Access: sign in to Meta, Google Ads, TikTok, Reddit Ads, LinkedIn Ads, and any in‑app source you track

• Workspace: a Hibi project where you can create workbooks / sheets

  
  

Steps

1. Save L0 monitoring views

   • Open Overview, choose your KPI, and apply filters like platform, country, and objective. Save views for core segments such as brand, top geo, and prospecting.

   • These become your daily reads and alert targets. Create alerts or simple thresholds for your saved views.

   • Route notifications to Slack or Gmail so you know when a shift occurs.

2. Drill down to L1 to localize the impact

   • When an alert fires, jump from Overview to Campaigns or AdSets. Use our agent to compare platforms, campaigns, geos, placements, or audiences and find where the change concentrates.

3. Diagnose L2 to find likely drivers

   • Open Ads and Metrics to inspect creative and funnel drivers. Compare periods, compute deltas for CPM, CTR, CVR, and ROAS, sort, and do anything you want on it.

   • Hibi’s AI can surface hypotheses and show what data and factors might have influenced the change.

4. Capture actions and track outcomes

   • From the narrowed view, tag campaigns or ads with the chosen action like budget shift, bid change, or new creative test.

   • Save an “After” view to track the follow‑up period and confirm recovery.

     
     

What you built

• A governed L0→L1→L2 workflow that scales across platforms

• Saved views and alerts tied to standardized KPIs

• Fast localization of issues by platform, campaign, and geo

• An AI‑assisted RCA loop that points to likely drivers

  
  

Next up

• Unify all your ad platforms data in one workbook

• Setting up Slack and Gmail alerts on custom metrics

• Granular creative analysis with asset‑level performance

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